TFC WINES LIGHTS THE WAY AT LONDON INTERNATIONAL WINE FAIR
TFC Wines and Spirits Inc - the only company capable of creating new, lighter styles of wine with total integrity of aroma and flavour - is taking its own stand for the first time at this year's LIWF.
TFC's California Winemakers David Stevens and Scott Burr will be on stand I21 to take visitors through a range of varietal and blended "New Generation Wines" from 5% to 11% ABV, whilst describing the TFC Method: a world first combination of winemaker know-how and cutting-edge technology, which lowers the level of alcohol in wines, yet retains all the flavour and aroma of conventional wines.
Also available for tasting will be the new Sovio 5.5% Sparkling White Zinfandel Rosé. This is offered in two formats: a 75cl bottle size for home consumption, and a 25cl mini-bottle which can be charged out in pubs, bars and restaurants at the same price as a large glass of wine as the ABV attracts a much lower than normal rate of duty.
TFC recently commissioned the largest known consumer research project into the lower alcohol wine category. "The findings show there is overwhelming demand for a lighter style, providing that it that exhibits all the taste of good wine," explains TFC's General Manager, Tony Cass, who will also be at the Fair. "This has the potential to grow the wine market as a whole as consumers say that they will choose lighter wines on occasions such as mid week and lunch times when in the past they may have preferred other drinks". "Consumers have had to compromise with low alcohol alternatives in the past, whereas Sovio 5.5% has the advantages of being a 100% serious wine with all its original flavour."
*Research conducted by Nunwood, October 08.