Is there a market for premium quality, lighter style wines? You bet!

59% of the people we surveyed like the idea of New Generation lower alcohol wines.

• Consumers aren’t happy with the low alcohol wines that they have tried in the past
• If there was something that tasted as good as the wines that they currently drink, they would find many occasions when they would choose the lighter style
• Product appealed equally to younger and older consumers
• Women did rate the concept more highly than men but male interest was still strong

• They liked the fact that New Generation Wines is a blend of art & science, a new generation of skilled growers & winemakers
• When people tasted the wines they vastly exceeded expectations – seen as tasting like 10-12.5% wine and NOT a low alcohol compromise variant

So with people wanting a great tasting, no compromise wine that looks positive and credible – there is a clear opportunity for new generation wines